Department Of Marketing

The Department was established under 'UGC scheme' in the year 1996. Under this scheme the Course ran for 5 years, later it was taken as a ‘First Self Finance Course’ by the College. Marketing course offers a holistic and futuristic approach to media, man and society. Significant features of the course are to emphasise on inter – disciplinary approach to advertising, personal selling, sales promotion, sales management and public relation in addition to psychology, sociology & English literature.

The course also includes computer – related skills like multimedia , internet , web designing and communication media skills.On job summer training at the end of 2nd semester, 4th semester and 5th semester in reputed advertising agency sales organization is a part of the course.The objectives of the course are to equip students for self – employment as entrepreneurs and seek employment in challenging business areas such as advertising, sales promotion, sales management, public relation and to impart knowledge and develop skills among under graduates in the field of marketing communications in different media with the help of professional and experienced people in the field of marketing, communication and multimedia.Multimedia companies like, Neeraj Multimedia Lab, Anilions Lab which are specialized in multimedia area are constantly on the lookout for students with marketing and multimedia for their popular ad-word profile and animation. Our students stand a better chance in such companies.Marketing is about creating and maintaining exchanges of value between an organisation and its customers that are both satisfying to the customer and help achieve organisational objectives. The programme offers students from different cultural and educational backgrounds and provide them opportunities to develop their marketing potential.

Faculty Profiles

    Mrs. A. LakshmiView in detail

    A.Lakshmi is Assistant Professor (C) and In charge Head in department of Marketing, Nizam College since june2005. Her qualification is M. Com (Marketing), M Phil, and PGDCA.She was awarded her M Phil in 2010. Her Specialization is Marketing Management and areas of Interest are Entrepreneurship development, Management of Sales forces, Service Marketing and Advertising Management. She teaches both UG&PG Courses apart from the various add on courses being offered by department of Marketing. She held several administrative posts in the college including editor for college handbooks, NAAC Steering committee member for UG admissions committee etc. Presently Course Coordinator of “Certificate Course in Advanced Multimedia skills And Certificate course in Computer Application and Basic skills” .She has presented 3 National papers and 1 international paper. She has published one course material book for certificate course students of Nizam College. She has participated a Two day workshop to train new entrant lecturers was held on 27 & 28 September 2014 Organized by vijayanagar colony, Hyderabad. In Association with Indian Accounting Association, Hyderabad chapter Sponsored by SRC of ICSSR .She has participated a National seminar on “Commodity markets & risk management” conducted by Bhavans Vivekananda college of science humanities and commerce, sainikpuri, secbad. In Association with Indian Accounting Association, Hyderabad chapter. RBVRR womens college Affiliated to ou Reaccredited grade (a) by NAAC, a college with potential for excellence selected by UGC is an outreach programme she has participated a “World wide web and social networking for beginners from 1-12-2014 to 6-12-2014.She has presented a paper at Government degree college, Khairtabad at national symposium on “Rural Industralization” with special reference to micro, small and medium enterprises sector in the growth of Indian economy She has participated 20th&21st feb2015,twodays National seminar was organized by Department of Economics and presented a paper on ”Participation of women Inclusive department” Till today she have 8 national publication and 2 International publication and modulated book which is used a course national for certificatecourses. not available

    Asst. Prof (Contract)
    Mrs. A. Swathi,MCA,MBA, M.Tech View in detail

    not available

    Asst. Prof (Contract) & HOD
    Mrs. B NeerajaView in detail

    not available

    Mrs. LV SarithaView in detail

    I’m V Saritha, working as AssistantProfessor(Contract), Dept. Of Business Management, Nizam College since July 2009. I’m pursuing Ph. D from Sri Padmavathi MAhilaViswaVidyalya. With a teaching experience of over 16 years both in UG and PG, I’ve expertise in the field of Finance and Accounts. My area of interest is in Financial Management, Security Analysis and Portfolio Management, Cost and Management Accounting. Besides teaching I’ve handled the responsibility of a placement officer at AMS School of Informatics. During my tenure as placement officer I was Responsible for the preparation of Placement Brochure, Visiting the IT companies for Campus Placements, Organized training sessions and workshops on Resume preparation and Soft Skills and Aptitude & Communication Skills. During my tenure as placement officer I have attended a workshop on Communication and Soft Skills, organized by JKC in association with Globarena Technologies. A part of teaching I have attended several conferences, seminar and workshops. not available

    Mr N Koteshwar RaoView in detail

    Mr N Koteshwar Rao working as a Lab Programmer since from 2010, 1stJuly- till date. My qualification is M.Com. not available

    Lab Programmer