MARKETING

Department Of Marketing

The Department was established under 'UGC scheme' in the year 1996. Under this scheme the Course ran for 5 years, later it was taken as a 'First Self Finance Course' by the College. Marketing course offers a holistic and futuristic approach to media, man and society. Significant features of the course are to emphasise on inter disciplinary approach to advertising, personal selling, sales promotion, sales management and public relation in addition to psychology, sociology & English literature.

The course also includes computer related skills like multimedia , internet , web designing and communication media skills.On job summer training at the end of 2nd semester, 4th semester and 5th semester in reputed advertising agency sales organization is a part of the course.The objectives of the course are to equip students for self employment as entrepreneurs and seek employment in challenging business areas such as advertising, sales promotion, sales management, public relation and to impart knowledge and develop skills among under graduates in the field of marketing communications in different media with the help of professional and experienced people in the field of marketing, communication and multimedia.Multimedia companies like, Neeraj Multimedia Lab, Anilions Lab which are specialized in multimedia area are constantly on the lookout for students with marketing and multimedia for their popular adword profile and animation. Our students stand a better chance in such companies.Marketing is about creating and maintaining exchanges of value between an organisation and its customers that are both satisfying to the customer and help achieve organisational objectives. The programme offers students from different cultural and educational backgrounds and provide them opportunities to develop their marketing potential.